Proximity Based Marketing

Enhance Your Customer's Retail Experience

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Sofbang’s Proximity Based Marketing Solution enhances your consumer’s experience by giving you the power to engage your customers from the moment they enter your store. Leveraging the power of the Oracle Cloud, it utilizes bluetooth or wifi beacons to send coupons and exclusive offers to the shopper through push notifications right to their smartphone. Customers can then accept the offer at the point-of-sale with the touch of a button.

Relevant real-time analytics such as household information, shopping preferences, and habits, based on consumer loyalty, give retailers the ability to implement data-driven marketing strategies that can be run simultaneously. Information collected will also give your store associates valuable insights to enable upsells and product recommendations, while store managers can monitor and improve strategies.

Technical Features

  • Highly targeted, relevant to the consumer and seamlessly integrated into the retail environment
  • Easy to manage offers and notifications
  • Extends on-prem and SaaS marketing analytics and data platforms such as Oracle Data Cloud, Eloqua, BlueKai and more
  • View real-time analytics
  • Solutions designed for change

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