The Evolution Mobility: From Bricks to Brains

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On Sunday, we were awarded the Oracle Excellence Award for Specialized Partner of the Year – North America in Mobility. To be recognized by Oracle for our achievements in mobility is a huge accomplishment and highlights our strong focus on  Oracle Mobile Cloud Service, we are honored to be recognized for our expertise and knowledge of Oracle technologies.

Sofbang team with 2015 Oracle Excellence Award for Specialized Partner of the Year
Sofbang team with 2015 Oracle Excellence Award for Specialized Partner of the Year

Research shows that mobile apps are growing at a rate of 29.8% a year and the number of mobile users currently using apps will climb to 4.4 billion by 2017, with that growth users are expecting to be able to switch among desktops, tablets and smartphones anywhere anytime. In order to understand how we got to where we are today, lets take a look at just how far the mobile technology has come over the last 50 years.

In the 1960’s the Radio Common Carrier was introduced. Like a radio, it could transmit voice communication, but it used a public telephone network and had its own telephone number.

In April 1973, Motorola engineer Marty Cooper made the first call from a handheld portable cell phone to Joel Engel, head of rival research firm Bell Labs.

Zack MorrisJump forward a decade and pop-culture characters like Gordon Gekko (Wall Street) and ZackMorris (Saved by the Bell) immortalized the Motorola DaynaTAC on the big and small screen. The classic “brick” phone was priced at almost $4000 in the early 80’s had an LED screen, 30 minutes of talk time with eight hours of standby.

CluelessIn 1989 we saw the birth of the first truly portable devices – the Motorola MicroTAC “the clamshell” for those who preferred the more blocky style, and the first generation Nokia’s aka “the candy bar”

The mid-90’s was a time of evolution for the mobile industry and included the Satellite Phone – the first of its kind to connect to orbiting satellites instead of cellular towers and the PDA Palm Pilot that had virtual keyboard, handwriting recognition, and Internet connectivity were cutting-edge technologies during that time.

cell-phonesThe 21st centaury brought us the Nokia 6000 with its interchangeable faceplates, creative keyboards to accommodate the rise of SMS, the Motorola Razr with its sleek easy-to-put-in-your-pocket design, the Blackberry – with its Blackberry-to-Blackberry instant messaging that took the mobile world by storm and the T-Mobile Sidekick for the new generation of texters.

Steve Jobs w/first iPhoneEnter the generation of the smartphone and the birth of the apps. In 2007, Apple launched the all-in-one digital music player, a 2MP camera, and Internet-enabled PDA device known as the iPhone. In the years since, app-enabled smartphones have taken over the market. Google’s open-sourced Android platform made it possible for manufacturers like Samsung, LG, HTC, and others to create devices based on the mobile operating system.

Marty Cooper
Hi. It’s Marty Cooper.

It’s hard to believe that in the four decades since Marty Coopers first call, how dramatically the mobile phone has evolved. Since the release of the iPhone, mobile applications have become the “new thing” in the world of technology. They are increasingly gearing to reach all fields of human interests – from social media, to getting news and information, to enabling companies/employees to work remotely and more efficiently than ever before and has increased the need for mobile applications to meet the new demands of its users.

At Sofbang, we have become an early adaptor in Oracle MCS, working closely with Oracle in the direction it should go. By taking the needs of the business and the expectations of the users, Sofbang created a line of Mobile Showcase Applications to demonstrate the power of Oracle Mobile Cloud Service that provide organizations with an easy way to connect their mobile apps to backend applications and incorporate cloud storage. Our strategy has been about simplifying enterprise mobility and providing a complete mobile solution that can connect to any backend application with the flexibility to use any hybrid or native application framework. Our efforts have resulted in the release of three mobile applications in the Oracle Cloud Marketplace, the Apple Store and Google Play, and resulted in recognition from Oracle with being awarded the Oracle Excellence Award for Specialized Partner of the Year – North America in Mobility. We see this as not only an honor, but also a privilege to be a part helping to shape what has become the indispensable technology of our time.